Whoopsie Wipes for sensitive skin

Here is the whole problem with the word on the pack. The FDA says there are no federal standards or definitions behind hypoallergenic, that it means whatever a company wants it to mean, and that nobody has to substantiate it. So when a child’s skin flares after a change and the pack says hypoallergenic, you have learned nothing. What you can do is shorten the list. A pre-moistened wipe has to be kept wet, which means a preservative, and kept pleasant, which usually means a fragrance, and kept slippery, which means a surfactant and a humectant. A Whoopsie Wipes square has cotton on the list and the water you add, and that is the end of the list.

That is not a cure and we do not sell it as one. The dermatologists’ advice on a diaper rash is water and a soft cloth or a fragrance-free wipe, air, and a zinc oxide cream, and a doctor if there is fever, blistering, drainage, or a rash that will not go. A cotton square with warm water is the first item on that list. Buyers write to us about a granddaughter with eczema and a child who reacted to every other brand, and we print those comments as they came, but the sentence we stand behind is a smaller one: one ingredient, no preservative, and you decide what the water is. Start with the two-pack and watch the skin for a fortnight.